iPad & Booth Integration
Product Launch
Product Launch
To demonstrate this pharma company's continued leadership in the market the new formulation of an existing product was launched at a national general meeting amongst the treatment
To demonstrate their forward thinking, each sales representative was given their own iPad to demonstrate through a simple interface the new formulation features. The rep's were able to add Dr's and nurses to their database on the spot, and to send them more information when the rep was back at the office.
To demonstrate their forward thinking, each sales representative was given their own iPad to demonstrate through a simple interface the new formulation features. The rep's were able to add Dr's and nurses to their database on the spot, and to send them more information when the rep was back at the office.